Color: Built around a striking, limited palette primarily featuring various shades of purple and bright yellow, often used in high contrast against each other or with white/off-white space. Black is crucial for the defining linework. This deliberate and somewhat unnaturalistic color scheme creates a strong, cohesive, and instantly recognizable visual identity.
Lighting: Primarily graphic and implied through the interplay of linework (hatching, cross-hatching for shadows) and the strategic placement of flat color areas, particularly bright yellow or white highlights. It avoids realistic rendering of light and shadow, instead emphasizing form, texture, and pattern as defined by the linework and color blocks.
Design Technique: Relies heavily on expressive, often detailed black linework that feels hand-drawn or digitally sketched. This linework defines the form and texture of the animals. Flat or subtly textured areas of purple and yellow color fill these forms. Subjects are recognizable animals but stylized through the color palette, graphic approach, and anthropomorphic additions. Backgrounds are often minimal or incorporate abstract graphic elements or subtle technical textures.